Quadient IMI Upgrade Video

In early 2023, we partnered with Quadient to create a lively, animated explainer highlighting a big change in the mailing industry — the USPS’ mandatory switch to a new barcode system. Targeted at existing Quadient customers, the video blends clean animation with a conversational, slightly tongue-in-cheek tone to turn what could feel like an inconvenient update into an opportunity to upgrade to the latest, best-in-class mailing technology. In under 90 seconds, we reassure business owners that Quadient will guide them through every step, minimize disruption, and make the transition as smooth as possible — all while keeping the message clear: this change isn’t optional, but it can be a big win.