IKEA Swedish Crayfish Party

We partnered with IKEA Canada and the Swedish-Canadian Chamber of Commerce to promote IKEA’s annual Swedish Crayfish Party at their Etobicoke store. The event celebrated a beloved Scandinavian tradition — complete with music, lanterns, and an all-you-can-eat crayfish feast. Our team captured the lively atmosphere through a mix of video and photography, highlighting the communal spirit and cultural flavour that make this event a summer favourite for guests and IKEA staff alike. The content was used across IKEA’s digital channels to drive engagement and showcase the brand’s connection to Swedish heritage in a fun, memorable way.