Brim Financial engaged us to produce a multi-part video campaign highlighting how their rewards program fits seamlessly into everyday life. The series blended live-action lifestyle shoots with animated content, delivering a mix of relatable storytelling and clear, branded communication. Initially, a more in-depth animated explainer was planned, but the creative direction shifted toward live action to create a stronger human connection. We scripted, storyboarded, and filmed scenes featuring a couple earning points in their daily routines—shopping, grabbing coffee, going to the gym, trying on glasses at Ollie Quinn, ordering HelloFresh, hosting friends, and ultimately redeeming points for travel. Sleek motion graphics were overlaid in each scene to show rewards accumulating in real time. In addition to the lifestyle spots, we also produced animated videos that walked viewers through how the Brim app works. These explainer pieces showcased key app features in a clean, engaging way, making it easy for customers to understand how to manage their account, track rewards, and redeem points. The result was a dynamic campaign that combined lifestyle storytelling with animation to deliver Brim’s message in a way that was both aspirational and practical.
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